FADE - Stretch Marks & Pigmentation Cream

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Evidence shown beside each claim
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₹499.00

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What is inside

Every ingredient earns its place.

Skin goes through significant change during and after pregnancy, and stretch marks or pigmentation are among the most visible, most talked-about parts of that change. FADE was formulated as a daily-use body cream to sit alongside a new mother's routine, using a dense blend of botanical extracts and oils rather than harsh actives.

The formula centres on Centella, pomegranate and licorice extracts alongside kokum, mango, shea, cocoa, argan, jojoba, olive and rose oils and almond and wheatgerm oil, a deliberately rich, Ayurvedic-forward ingredient list designed for massage into affected areas like the abdomen, hips and thighs.

FADE is registered as an Ayurvedic Proprietary Medicine and is best positioned in the brand's Pure Glow Ritual bundle alongside GLOW.

Key Ingredients

Ingredient	Per 100gm
Centella Extract	100mg
Pomegranate Extract	100mg
Licorice Extract	100mg
Kokum / Mango / Shea / Cocoa Extract	100mg each
Almond Oil / Wheatgerm Oil	0.5ml each
Argan Oil / Jojoba Oil	0.5ml each
Olive Oil / Rose Oil	0.2ml each

Who It's For

Expecting and postpartum mothers looking for a daily botanical body cream for stretch marks and pigmentation as part of a longer-term skin routine.

This product is a nutritional/wellness product and is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, breastfeeding or on medication, please consult your doctor before use.

Context before claims

Useful details, kept close.

Each part of the product story should help someone make a calmer, more informed choice.

Ingredient context

FADE combines Centella Asiatica, Licorice, Pomegranate and Argan Oil with a nourishing botanical oil base. Centella sits at the heart of the formula for its well-studied role in skin resilience and collagen support. Licorice and Pomegranate complement this work by supporting a more even-looking tone, while Argan Oil helps replenish moisture and support the skin barrier.

The supporting oil complex includes Wheatgerm Oil, Kokum Butter, Mango Butter, Cocoa Butter, Jojoba Oil, Olive Oil and Rose Oil for everyday comfort and nourishment.

How to use

Take a generous amount and apply to clean, slightly damp skin.
Massage in circular motions into stretch-mark-prone or pigmented areas until absorbed.
Use twice daily, morning and night, for consistent application.
Follow with the rest of your routine once absorbed.

Safety and suitability

Evidence in context

What we know. What we do not.

Evidence belongs beside the words it supports. Final claims will carry a source, evidence level, reviewer, approval date, and clear limitations.

Read the evidence approach

Evidence level: Pending medical review
Source: Approved reference required
Reviewer: Named reviewer required
Last reviewed: Published with final content

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